For and non-profit organizations are being forced to change the way they do business and focus on ‘Doing Good in Society’ in the face of disturbing world events, impact of climate change, and changing dynamics of philanthropic giving. Mere ‘checkbook’ philanthropy will no longer suffice, with 60 percent of corporate contributions now attributed to the donation of products, services, counsel and staff volunteering. Sam will provide perspectives about the role and critical need for inclusive partnerships to restore and protect communities, improve livelihoods and empower women as champions for change. On the heels of ‘The Uncondemned’ delegation to Rwanda and screening, Sam will also share her personal experiences about this journey and lessons to be learned from the increasing focus on the African continent.
Space is limited. To RSVP please email clarissa.sosin[at]filmat11.tv
Born in London, Samantha (Sam) grew up in Kenya, East Africa where she learned firsthand the challenges of poverty and community development as a volunteer for Margaret Kenyatta’s charity, ‘League of Friends.’
Sam founded Reputation Dynamics in 2005 to provide creative business and marketing solutions for executive management and their teams to protect and enhance the reputation of their brands, business, and community interests. Key sectors span health, poverty, environmental conservation and wildlife, women’s empowerment, education, and professional development.
An early innovator and advocate of ‘Aligning Profits with Purpose,’ she advises a diverse range of organizations on long-term approaches for sustainability solutions, facilitating and building holistic partnerships to help improve the wellbeing of communities. Examples of initiatives include building a business council for InterAction, devising a marketing road map for The Nature Conservancy’s Africa practice, creating a strategic plan for the Agahozo-Shalom Youth Village in Rwanda, and corporate engagement for Rainforest Alliance and American Forests.
Formerly, Sam was the Chief Marketing Officer of GMHC, the nation’s oldest non-profit HIV/AIDS care services provider where she spearheaded a once-in-27-year rebranding initiative. Prior agency posts included Managing Director at Bozell Worldwide and Director at Kreab Gavin Anderson. In 2002, Sam created the first ever corporate responsibility initiative for ACE Insurance in Bermuda in addition to managing initiatives for a variety of corporations such as GE Capital, Mercer, CIGNA, PricewaterhouseCoopers, The Chicago Board of Trade, CIT Group. Sam started her career at The Press Association in London.