Cause marketing

Sustainable Brands 2019 Detroit:

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We are excited to be participating at this year’s conference and theme - Transforming Brands Through Sustainable Innovation - in Detroit on June 3-6, 2019.

Within a landscape of economic and political volatility, many of the world’s largest businesses are being cast as irrelevant, insincere. Disruptors and D to C brands are redefining the marketplace while established brands are struggling to maintain growth. 

According to research conducted by both Sustainable Brands and Harris Poll, consumers are shifting away from the pursuit of money, status and personal achievement, focusing instead on balance, simplicity, along with greater connection to family, community and the environment as a foundation of a Good Life. Consumers are looking to brands to bring those elements into their daily lives and 80% of them say they will financially support brands who help them live a Good Life.

We will be among peers from the corporate, NGO and academic sectors on the front lines of transformative change and devising long-term sustainability strategies for our planet, people and precious resources for future generations.

Client Spotlight: American Forests

This year, in addition to hosting the Detroit Sustainability Tour with DTE Energy Foundation, American Forests booth #426 will be in the Sustainable Brands Expo Hall.  We hope you will stop by to learn more about how American Forests is making sure healthy and resilient forests can deliver essential benefits for climate, people, water and wildlife. Drop your business card and we will plant a tree on your behalf in the ecosystem of your choosing to help offset your carbon footprint at the conference!

For more information about American Forests - www.americanforests.org

For more information about Sustainable Brands Detroit - https://events.sustainablebrands.com/sb19det/

By: Samantha Taylor - Founder of Reputation Dynamics

Since 2005, Reputation Dynamics (RD) has been committed to addressing social, environmental and human justice issues. RD mobiizes corporations, NGOs/civil society and academia to devise share-valued approaches and develop inclusive partnerships.

I look forward to connecting with peers who are making the world a better place, advancing the Sustainable Development Goals. Please contact me at:  

sam@reputation-dynamics.com

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