The headlines are dominated with news about everyone trying to be green, product quality and safety, corporate reputations and performance. With recent books such as ‘Giving’ by Bill Clinton, and ‘The Triple Bottom Line', co-authored by Andrew Savitz and Karl Weber corporations key stakeholders’ are more educated than ever about the contributions and impact of corporations on society, economy and the environment.
Companies are now expected to be good corporate citizens not only by their shareholders and government regulators, but by their customers.
However, doubt still lingers in the business and financial community about justifying ‘Doing Good in Society’ and the point of sustainability. The fundamental challenge for them is whether it distracts from core business focus areas, provides long term growth and returns to investors.
The tide is turning for the naysayers.........
A recent national survey conducted by Grant Thornton among 500 business executives uncovered that 77 percent said they expected corporate responsibility initiatives to have a major impact on their business strategies over the next several years. Furthermore, the three greatest benefits of enacting CSR are: improves public opinion and customer relations, as well as attracts/retains talent. For survey results, go to www.grantthornton.com - Corporate responsibility becoming integral to business strategy.
We invite you to listen to our audio presentation that provides a perspective on how and why corporate social responsibility (CSR), is becoming an increasingly critical component of reputation management and competitive business edge.