chief marketing officer

Sustainable Business Growing in Importance and so is the Link to Reputation – Do You Know Yours?

The 'Call to Action' messages and marketplace research continues to echo in the growing corporate responsibility community – corporate – academia – non-profit - NGOs……..

At a Social Enterprise Conference at Columbia Business School last Friday, a headline message presented at a keynote address by Patrick Cescau - President Group Chief Executive of Unilever - following a special tribute to Anita Roddick of The Body Shop:

“Corporations of the future will not survive unless they adopt and support social innovation and sustainable development objectives”

An advocate of ‘Doing Well by Doing Good’ and Recipient of the 2007 Botwinick Prize in Business Ethics, Unilever has demonstrated commitment to its social and environmental sustainability initiatives via its alliances with The Rain Forest Alliance and World Food Programme –

That same week, Business for Social Responsibility (BSR) announced the results of a survey in conjunction with their annual conference in San Francisco where more than 330 participants were polled out of 1350 leaders from 50 countries in attendance - Key highlights included:

  • 82 percent – private sector executives, NGOs and policymakers around the world say they will make corporate social responsibility a core business strategy in the next five years
  • 47 percent said a core reason for focusing on sustainable business is consumer behavior and concerns about reputation
  • 31 percent said energy efficiency and renewable energy are at the heart of their corporate climate change effort
  • 69 percent said China is the country that will most influence the evolution of corporate responsibility in the next five years

Corporate responsibility is climbing higher and higher on the business and public agenda…..

So, what is the fundamental next step to properly create the CR road map?

We, at Reputation Dynamics, suggest a brand reputation analysis and stakeholder evaluation to provide the strategic foundation for the development of a sustainable, long-term program.

Board's Eye View of CSR

Practitioners, thought leaders, and companies from CRO magazine's '100 Best Corporate Citizens' will be convening at the Marriott Financial Center in New York on May 10 for CRO's Spring Conference. The focus will be on successful corporate social responsibility strategies for protecting and growing companies.

Keynote speakers include Tim Solso, CEO and Chairman of Cummins and Douglas Baker, Jr., CEO and Chairman of Ecolab.

Research conducted by the Social Investment Research Analyst Network (SIRAN) and KLD Research & Analytics, Inc. (KLD) on environmental and social performance reporting of US companies, recently reported that nearly half (49) of US companies in the Standard & Poors (S&P) are now disclosing information about their environmental, social and governance (ESG) performance. That is a 14% increase of S&P 100 companies issuing reports over the previous year's study.

Another milestone reached in the evolution of this new management paradigm as companies respond to the widespread demand for greater transparency.

Myself and fellow trustmeister Jarvis Cromwell will be attending and report back on developments, case studies and trends. So, stay tuned for a candid take....

For more information on the conference agenda --