reputation dynamics

In Honor of World Water Day, Reputation Dynamics and Elevate Destinations Partner on Kenya: Water 2010

KenyamapJuly 10 - 20, 2010

Registration Deadline: April 15 View full itinerary

5% of Trip Cost to be Donated to NGO Partner Organizations

As citizens and companies are becoming increasingly aware, we are facing a global water crisis, which is consigning large segments of humanity to lives of poverty, vulnerability and insecurity.

In fact, the United Nations estimates that by 2025, two-thirds of the world’s population will face periodic and often severe water shortages.

The UNDP Human Development Report argues that the scarcity at the heart of the global water crisis is rooted in power, poverty and inequality, not in physical availability of water.

In partnership with Elevate Destinations, Reputation Dynamics is offering an exciting opportunity for your company stakeholders (employees, customers, business partners) to understand the importance of water, as well as consider Kenya as an extension to your sustainability initiatives. Through conversations with local and international water experts, policy makers and NGO representatives, as well as project site visits, you will learn first-hand the significance of water for human, environmental and economic prosperity. 

Trip Overview:  Travelers will receive a comprehensive overview of the most important water-related challenges facing people in Kenya, and explore some of the innovative and effective solutions that have been suggested in response.

Participants will explore issues of environment, biodiversity, droughts, floods, transboundary water resources, sanitation and health, agriculture and fisheries, pastoralism, and other areas through a combination of activities: conversations with local experts, participation in daily activities, project visits, and tourism.

Paul Faeth, President of the coalition group Global Water Challenge based in Washington DC, will lead the tour.  Local experts will also accompany the group and add their own particular perspective on the issues of each region.

This trip is the first in a series of theme-based travel opportunities for global citizens wishing to understand and impact urgent issues.


  • Nairobi: Learn about water distribution and sanitation in informal urban settlements
  • Lake Victoria:  Explore the importance of integrated and transboundary water management for sustainable growth and development
  • Northern Kenya:Learn about the devastating effects of the recent drought in Samburuland, and examine ongoing mitigation strategies.
  • Maasai Mara:  Understand how deforestation has affected local communities, wildlife and the ecosystem

Partner organizations include Florida International University (FIU), Global Water Challenge; KickStart; the Lake Victoria Region Local Authorities Cooperation (LVRLAC); the Kenyan NGO Maji na Ufanisi (Water and Development); the Ol Malo Trust; and the WWF, among others.

More information:

View full itinerary

For more information and to register for the trip, please contact Sam Taylor at Tel. +1 212 979 6092

Why is water important?

  • Water has always played a key role in economic development, and economic development has always been accompanied by water development.
  • Investment in water management has been repaid through livelihood security and reductions in health risks, vulnerability and ultimately poverty.
  • Water contributes to poverty alleviation in many ways – through sanitation services, water supply, affordable food and enhanced resilience of poor communities faced with disease, climate shocks and environmental degradation.
  • Water of the right quality can improve health through better sanitation and hygiene and, when applied at the right time, can enhance the productivity of land, labor and other productive inputs. In addition, healthy freshwater ecosystems provide multiple goods and services essential to life and livelihood.
  • Water and sanitation are among the most powerful preventive medicines available to governments to reduce infectious disease. Investment in this area is to killer diseases like diarrhea what immunization is to measles – a life saver.
  • Unclean water and poor sanitation have claimed more lives over the past century than any other cause.

Source: UNDP Human Development Report 2006; UN World Water Development Report 3

About Elevate Destinations: Founded in 2005, Elevate Destinations is a leading global sustainable travel company offering customized adventures to travelers seeking to explore and impact the environmental, socio-cultural and economic conditions of the places they visit. Elevate Destinations offers travel to Africa, India, Latin America and Southeast Asia, and organizes donor trips for both profit and non-profit organizations. Every Elevate Destinations trip benefits environmental preservation and community development.

Posted by Sam Taylor


The Tide Has Turned: 2008 Conscious Commerce Predictions by Sam Taylor, Founder of Reputation Dynamics

Social Purpose Alignment is a Strategic Imperative for Making a Profit

In 2007, the business case for corporate responsibility (CR) was accepted in the business community,” according to Sam Taylor.

Key Corporate Responsibility Milestones in 2007:

  • Companies ‘License to Operate’ obligations were forced to change due to world events, regulatory issues, compliance and environmental concerns
  • Companies acknowledge that initiatives will have a major impact on business strategies over the next few years
  • Growth of more evidenced-based research tracking the value and impact from multiple functions including brand, stakeholder relations, customer behaviors and reputation
  • Increasing number of newly created executive positions
  • Growth of dedicated resources and services including sustainability development firms, environmental, news services, academics and influencers’
  • A plethora of social entrepreneurs, for and not-for-profit/NGO companies have provided concrete evidence that while striving to make a profit, they can make a difference
  • Growth of multiple investment vehicles such as alternative energy mutual funds
  • Philanthropic contributions polled among 136 large corporations by the Committee Encouraging Corporate Philanthropy’s ‘Giving in Numbers’ research found that the median dollar value of contributions increased from $29.5 million in 2005 to $32.6 million in 2006
  • Cause-related marketing is a $1.44 billion business

Predictions for 2008:

Step up to the New Rules of Reputation Management: Social innovation, sustainable development, trust and transparency are the new currency for tomorrow’s companies doing business.

Evaluate and Measure Program Impact: Assess current initiatives, stakeholder relationships and impact in the community. Use this platform to design and implement sustainable programs aligned with business objectives, as well as determine benchmarks for results measurement.

Employee and Customers Want Businesses to Invest in Communities they Touch: While health, safety, price and quality are top-of-mind for conscious consumers, they want companies to meet their personal goals and positively impact society.

Philanthropy is an Integral Part of Doing Business: CEOs and their companies need to continue to invest strongly in their communities, responding to the growing expectations of employees, customers and other stakeholders.

Move the Needle on Social Issues: There are plenty of causes out there that need support both at home and in emerging markets. Some critical causes in need include HIV/Aids, TB and malaria, poverty, infant mortality, wildlife preservation and protecting indigenous peoples.

Unleash the Power of NGOs for Greater Good: Align more aggressively with non-profit social actors – NGOs, (UN Agencies, development agencies). Companies have a timely opportunity to collaborate with some competent NGOs who are already in the trenches addressing key causes.

Stakeholder Liaisons: Harness the power of key stakeholders and communicate with them regularly on and offline. Solicit the knowledge and opinions of customers and employees. It is a powerful tool to track and influence patterns of behavior, and, don’t forget tomorrow’s leaders – the younger generation and their social networking habits.