Travel Talk Radio

Live: Broadcast from The Corporate Council on Africa - Business Summit in Washington DC

Samantha Taylor, Principal and Founder of Reputation DynamicsThese days, consumers want a strong moral connection with their favorite brands. They are insistent that the corporations they buy from be more accountable with respect to social and environmental issues on both a continental and global basis. In Africa, these issues include climate change, poverty and AIDS. Find out how "conscious commerce" is playing a pivotal role in the rise of corporate social responsibility.