Samantha Taylor, founder of Reputation Dynamics, says that the “executive needs to be the ‘champion’ within the organization and make it a top-line priority for the CEO agenda. He/she needs to align with core departments who can establish and implement an effective green initiative program (such as technology, HR, marketing and operations). The executive needs to present and illustrate the need for greening — bring the outside realities into the business and show how it starts there.”