CMO Club Roundtable: Smarter Approaches to Cause Marketing

Cause Marketing CMO CLUB Roundtable Podcast with Bruce Burtch, CEO - The Cause Marketing Catalyst, Lee Fox, Founder - KooDooZ, and Sam Taylor, Founder - Reputation Dynamics. Three cause marketing experts share insights in a roundtable conversation hosted by Pete Krainik, Founder - The CMO CLUB.

Topics include:

  • CMO worthy definition of cause marketing
  • Best resources for measurement
  • Risks and rewards for non-profits and brands
  • Importance of "brand-fit" between for-profit, not-for-profit, and cause
  • How cause marketing affects consumer perceptions
  • Emerging causes
  • Closing recommendations for CMOs

Link to Podcast:

Cause Marketing Podcast - MP3 File For more information about The CMO Club -